Case study
CJM Associates
A complete rebrand and new website for a growing UK accountancy firm — bringing their identity in line with their ambition.
The challenge
An established firm with an outdated identity.
CJM Associates had built a solid reputation as a trusted accountancy firm — but their brand and website hadn't kept pace. Their existing identity was generic and dated, failing to reflect the quality of the service they provide or differentiate them in a competitive market.
The brief was clear: a complete overhaul. New logo, new brand identity, and an entirely new website that would give prospective clients the confidence to get in touch.
The work
Brand first. Then build.
The process started with the brand. A new logo was developed to strike the right balance — professional and trustworthy, but with enough character to stand out. Clean typography, a considered colour palette, and a mark that works across all touchpoints.
With the identity locked in, attention turned to the website. Built on WordPress using Divi 5, the new site is fast, fully responsive, and structured to guide visitors clearly from first impression to enquiry. Every section was designed to build credibility and reduce friction.
The result is a cohesive brand and digital presence that properly represents what CJM Associates is — and where it's heading.
Before & after
From generic to distinctive.
Before
After
Deliverables
- Brand strategy & positioning
- Logo design
- Brand identity & guidelines
- Website design
- WordPress build (Divi 5)
