Blog
Thoughts on design.
On running a creative business, building brands, and working better.
17 April 2026
Brand strategy3 min readWhy the Sonos Logo Is Brilliant Typography Design
A breakdown of the Sonos logo and why it's one of the best examples of clean, intelligent typography in modern brand design.
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16 April 2026
Brand strategy6 min readThe 7 Building Blocks of a Brand That Actually Works
Most startups rush straight to the logo. But a strong brand is built in a specific order — and getting that order wrong costs you. Here are the seven foundations every brand needs, and why strategy always comes before design.
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12 April 2026
Brand strategy5 min readThe 5 Most Common Branding Mistakes Made by Startups
You're building something real. Here's what most founders get wrong before the market even gets to judge them.
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9 April 2026
Design subscriptions4 min readWhy "Just a Quick Logo Tweak" Is Costing You More Than You Think
Piecemeal design feels cheaper. But when you add up the time, the admin, and the inconsistency — it rarely is. Here's what it's actually costing you.
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22 March 2026
Design subscriptions4 min readWhy Small Businesses Need a Designer on Tap — Not a Designer on Staff
Running a small business means wearing every hat. Here's why adding a great designer to the mix doesn't have to mean adding a salary.
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17 March 2026
Design subscriptions5 min readWhat Is Unlimited Graphic Design — And Is It Right for Your Business?
You need design work done. Constantly. But hiring a full-time designer feels like too much, and briefing agencies feels like too slow. Here's how unlimited graphic design sits squarely in between.
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16 March 2025
Design subscriptions3 min readWhy Design Subscriptions Beat Traditional Agencies
Agencies are expensive, slow, and built for projects — not the ongoing design needs of a modern startup. Here's why a subscription model is a smarter way to work.
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