Designed for the way real customers behave.
Most small-business websites are stuck in 2014. Slow loading, cluttered hero sections, weak calls to action, and confusing navigation. Slate builds sites around the things that actually move the needle: clarity in the first three seconds, a strong primary call to action, and zero friction between landing on the page and getting in touch.
Every page is designed mobile-first because more than 70% of UK web traffic now arrives on a phone. If it doesn't work on mobile, it doesn't work.
Fast by default.
Page speed is a ranking factor for Google and a conversion factor for everyone else. Slate sites are built on modern frameworks (Next.js, Webflow, or WordPress with Divi 5 depending on the project) with images optimised, fonts subsetted, and unnecessary scripts stripped. Core Web Vitals are part of the brief, not an afterthought.
The result: sites that score 90+ on Lighthouse and load in under a second on a 4G connection.
Built so you can actually update it.
There is no point in a beautiful website you cannot edit. Every Slate build is handed over with a clear content management approach, whether that's a Webflow CMS, a WordPress page builder, or markdown files in a Git repository. Training is included. You will never be locked into the designer for every text change.
