Designed for the way real customers behave.
Most small-business websites are built around what the owner wants to say, not what a visitor needs to see. Slate designs around behaviour: what people look at first, where they drop off, and what actually makes them get in touch.
- 55% of visitors spend fewer than 15 seconds on a page, so first impressions are everything
- Over 70% of UK web traffic arrives on mobile, so every Slate site is mobile-first by default
- A single, clear call to action consistently outperforms multiple competing options
Fast by default.
Speed is not a technical bonus, it is a business requirement. Every Slate site is built on a modern framework with optimised images, subsetted fonts, and stripped-back scripts. Core Web Vitals are part of the brief from day one, not patched in at the end.
- A 1-second delay in page load time reduces conversions by up to 7%
- Google uses Core Web Vitals as a direct ranking signal; slow sites rank lower
- Slate sites target 90+ on Lighthouse and sub-second load on a 4G connection
Built so you can actually update it.
A website you cannot edit is a liability. Every Slate build is handed over with a CMS approach that fits how you work, whether that is Webflow, WordPress, or a simple markdown setup. Training is included as standard.
- 46% of small business owners say updating their website is a constant frustration
- CMS handover and training included with every build, no extra charge
- No lock-in to any single platform, Slate builds to your workflow, not ours
