Considered marks, not template trends.
Every logo starts with the problem you're actually trying to solve. Do you need a wordmark that reads cleanly at a small size, a symbol that works across packaging and apps, or a flexible identity system that can grow with the brand? The work begins by understanding the business, not by opening Illustrator.
- A logo is processed in as little as 13 milliseconds; distinctiveness at a glance is non-negotiable
- 78% of consumers say a logo makes them more likely to trust a brand they have not heard of before
- Logos built around a clear concept are significantly more memorable than those built on aesthetic trends alone
One senior designer, the whole way through.
Other design subscriptions rotate juniors and call it efficiency. Slate is different. The same senior designer handles every project from sketch to delivery. Twenty years of experience, applied directly to your work, with no handovers and no quality drift between rounds.
- When the same designer runs every round, each revision builds directly on the last, not a fresh interpretation
- Handovers between designers are the most common source of inconsistency in agency-led projects
- By the time the logo is signed off, the designer knows your business almost as well as you do
Built for a long working life.
Trends are seductive and short-lived. A logo built on a 2026 typography trend will look dated in 2028. The work delivered here is designed to age well: clear hierarchy, controlled proportions, and typography chosen for clarity rather than novelty.
- The average rebrand costs a business 15 to 20% of its annual marketing budget; a well-considered original avoids it
- Logos built on typographic trends typically feel dated within 3 to 5 years
- Every logo is delivered with AI, SVG, and PNG source files, a colour palette, and clear usage guidelines
